BEST SELLERS
I have had some great commercial successes. Many have sold in the millions of pairs, while others have open new franchise opportunities for their brands.
Here are a few of the top sellers:
Speedo: 'Upswell' and 'Boat Shoe', both extremely high volume programs at Costco. Adding value without adding cost was the critical problem to solve.
Ahnu: The women's-specific 'Karma' was both commercially successful and opened a completely new franchise opportunity for Ahnu. Comfort and style walked hand-in-hand.
Ugg: The 'Classic Short' was already a commercial phenomenon. I was tasked with designing a unique sole for the franchise. It was well-received and has continued on in tens of millions of pairs, since.
Ugg: The women's-specific sneaker collection was a new opportunity for the brand. Blending 'Ugg DNA' with sneaker styles was the challenge.
Teva: The 'XPD' collection, most notably the 'Spoiler' sandal and 'Elixer' flip flop, was a program to bring a fresh athletic style to a brand that was known only for webbing sandals. The collection went on to sell millions of pairs.